Pricing and Inventory Management
نویسندگان
چکیده
Recent years have witnessed phenomenal growth of successful deployments of innovative pricing strategies in a variety of industries. For instance, no company underscores the impact of the Internet on product pricing strategies more than Dell Computers. The price of a product is not fixed on Dell’s Web site; it may change significantly over time. Of course, Dell is not alone in its use of sophisticated pricing strategies. Indeed, scores of retail and manufacturing companies have started exploring dynamic pricing to improve their operations and ultimately their bottom line.
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